Club Shackle sought to revamp its digital presence with a focus on social media, performance marketing and website optimisation to drive member acquisition.

The challenge was to find a creative marketing partner who could act as an extension of the brand's marketing department; overseeing all creative, strategic and advertising activity.

Rosard takes a holistic approach to Club Shackle’s marketing needs, providing a blend of creative and strategic services.

We refreshed the brand's creatives and narrative in order to create ads and social posts that convert, and continue to provide strategic counsel on performance marketing activity and website optimisations.

Following a detailed audit of the brand's existing social media presence, we developed a fresh content strategy and took over the management and community engagement across Instagram, Facebook and TikTok.

Rosard is also Club Shackle's video creation partner, tasked with producing 30+ videos per month to meet organic and paid social demands.

A visually cohesive and engaging digital presence, which appeals to a discerning Emirati audience.

In the first fortnight of Club Shackle's Instagram re-launch, we saw an uplift of 864% in impressions and a 9.72% increase in followers. Followers on TikTok also increased by 200% in this time.

By leveraging a mix of static and video assets, Rosard is helping Club Shackle to better connect with luxury-minded travellers in the UAE, reinforcing the value of their membership and expanding their online footprint.